About Us

Born in Suffolk UK, Pete and Eric started as a quiet idea between dreamers.

Now they're real. Now they're on an adventure.

Pete and Eric is more than a brand, it's a reminder you're allowed to dream, you're allowed to move forward and you deserve to do it with comfort, style and self-belief.

 

Our Brand Values

1. Believe in Yourself — No Matter What
At the heart and soul of Pete and Eric Sportswear is a simple, powerful truth: belief in yourself changes everything. Whether you’re starting your journey, restarting it, or chasing something new — we’re here to support the boldness it takes to try. 

2. Movement Is for Everyone
We believe sport, activity, travel and comfort don’t belong to any age group — they belong to you.

3. Start Where You Are
There’s no “perfect” time. Pete and Eric was once just an idea — now it’s a brand that moves people. You just need the courage to begin. Our brand is built to meet you wherever you are or wherever you're going.

4. Style Meets Strength
You can look good and feel strong — at any age, a style that reflects your confidence. 

5. Community Over Competition
We rise by lifting others. Pete and Eric stands for encouragement, not ego. We want every customer to feel part of something - a mindset, a movement, a belief, a dream.